Organizational Strategist, Producer, Artist
Expertise in nonprofits and small business with an emphasis on culture-building, leadership development, and operations.
In 2018, Sanchez founded Mariposa Strategies, an organizational and leadership development company centering justice-oriented leaders, people of color, and non-conforming teams in their vital roles in society through strategic thought partnership, coaching, and community-building. Here she’s advised hundreds of artists, movement builders, nonprofit, and philanthropy leaders across the US to help them realize ambitious ideas.
Sanchez built a respected and successful company from the ground up with transformative services for organizations, a national membership program, private coaching and retreats while driving marketing and comms, digital and traditional media, and intentional ecosystem-building.
Before that, she was Director of New Mexico’s largest nonprofit capacity-building organization, the Center for Nonprofit Excellence (now Groundworks New Mexico), where she drove business planning, strategic marketing campaigns, and cultivated partnerships to support the organization’s next chapter. She worked closely with leaders in the nonprofit, philanthropy and government sectors to galvanize collective change in New Mexico.
Earlier in her career, Sanchez learned from top restauranteurs in NYC, including Danny Meyer and Drew Nieporent. She managed vibrant restaurants in Manhattan and Brooklyn, and also privately consulted front of house operations.
Sanchez co-founded the statewide fundraising initiative, Giving Tuesday NM, and co-chaired Planned Parenthood of New York City’s Activist Council.
She has served on the advisory board of Building Movement Project, as an advisor to artists and business owners through initiatives with the City of Albuquerque’s Arts & Culture Department, worked with Roanhorse Consulting, coached leaders at Native Women Lead, Native Americans in Philanthropy, and Alliance for Justice, among others.
Presently, she serves as a strategic thought partner on organizational health, operations and culture to movement-based arts and climate teams.
Raised in Santa Fe, she studied art at the University of New Mexico, fundraising at New York University, and has cultivated ties in the Bay Area, NYC, and LA.
Annie currently lives in New Mexico and relocating to NYC late 2026/early 2027.
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CATALYST ~ ARTIST ~ STRATEGIST ~
“Annie’s led a nonprofit, launched a multiple six-figure business, created a trusted global community for people to thrive and led non-traditional strategy work for national clients, all while being a guide to the rest of us on the path to our highest and best selves.”
~ Collaborator & past client